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Disney Consolidates Hulu Into Disney+ as Standalone App Fades

Disney is folding Hulu's independent identity into its flagship Disney+ app, ending a dual-app strategy that frustrated subscribers for years. The consolidation reduces friction in Disney's streaming portfolio and addresses a core friction point: most consumers resist managing multiple apps and paying separate subscription fees. Disney is betting that integrated live TV, ad-supported content, and premium films under one interface will drive better retention than maintaining Hulu as a standalone product competing against its own flagship service.