Retailers Are Locking in Peak-Season Spending as New Baseline
Source: PSFK
Macy's and Target are institutionalizing what was supposed to be temporary peak-season premium spending—paying extra now to secure freight capacity and inventory buffers they're unwilling to shed after the holidays. Volatility has become expensive enough that permanent overstocking and dedicated logistics reserves cost less than stockouts and demand swings. The economics of just-in-time retail have broken. Both chains are now willing to carry higher inventory carrying costs as insurance against the supply shocks that defined 2021-2023.