Reddit's Traffic Crisis Exposes Google's AI Search Cannibalism
Source: Search Engine Journal
Reddit's CEO is publicly blaming Google's AI Overviews for declining search referrals—challenging Google's claim that AI-generated summaries drive users deeper into search rather than cannibalizing direct clicks. Users getting instant answers without visiting publishers' sites directly threatens Reddit's primary acquisition channel, forcing the platform to experiment with login walls to control its data. The dynamic inverts the historical search relationship where Google's algorithm improvements benefited most publishers; now Google's own AI products compete for traffic.