// trust and brand perception

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John Deere's Self-Repair Service Exists, But Farmers Still Don't Trust It

John Deere launched a right-to-repair program after years of farmer pushback and legislative threats, yet adoption remains tepid. The program works technically, but farmers' skepticism likely stems from deeper trust erosion: years of aggressive IP enforcement, proprietary parts lock-in, and dealership gatekeeping have created institutional doubt that a single service offering can't dissolve. Access without trust is worthless. Companies that have built walled gardens may find their repair solutions arriving too late and too grudging to rebuild loyalty.