// upgrade cycle

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Fairphone 6+ bets durability can compete with cheap replacement cycles

Fairphone's positioning of an 8-year lifespan at $650 directly challenges the economics that have locked consumers into 3-year upgrade cycles. It competes on total cost of ownership, not moral arguments about e-waste. The real test is whether repair availability, software support, and parts cost actually hold up in markets where carriers subsidize new phones and contract lock-ins make replacement cheaper than repair for most buyers.