// upgrade cycles

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Why Photographers Are Done Upgrading Their Cameras

Camera manufacturers face a stall: incremental improvements—more megapixels, faster autofocus, better AI features—no longer justify $2,000–5,000 price tags for working professionals and enthusiasts who already own capable bodies from 2018–2020. The gap is stark. Entry-level mirrorless remains accessible for newcomers, but the $3K–6K prosumer tier confronts genuine obsolescence in use rather than specs. Brands are forced to compete on niche verticalization—AI editing, video-specific features, computational tools—rather than across-the-board performance gains.