// visibility

Source: Duct Tape Marketing

As algorithmic feeds become more saturated, raw volume no longer guarantees visibility. The "content machine" playbook—publish relentlessly, win through scale—no longer works. Small firms with modest budgets that compete on output alone drown among competitors with larger production capacity. The shift forces a choice: specificity, audience targeting, and narrative differentiation, or relentless publishing cadence. Businesses must now choose between being everywhere (and nowhere) or building concentrated influence in defined channels where their ideal customers actually pay attention.