Platforms are stacking services to keep buyers from leaving.

1. Pushback · ExtendsBMW Spider-Man Dashboard Ads Spark Owner BacklashBmwblog
   Aug 7
2. Build-out · ExtendsSpaceX is coming for T-Mobile, AT&T and VerizonThe Verge
   Aug 5

1. Build-out · ExtendsCloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanicSearchenginejournal
   Aug 13
2. Money · ExtendsKatie Daleo of DoorDash: Commerce Media Finds Its MomentBeet
   Aug 12
3. Attention · ExtendsWhy AI companies may sell robots and smart glasses below costBoingboing
   Aug 11
4. Money · ExtendsHow credit card issuers and reservation apps like OpenTable and Amex-owned Resy fragment restaurant reservations, wiring the best tables into premium card perks (Wall Street Journal)The Wall Street Journal
   Aug 10

1. Attention · ExtendsFor Brands in an Agentic AI World, It’s Time to Choose a RoleBeet
   Aug 19
2. Money · ExtendsStripe Acquiring OpenRouter, Aggregating AI?, Flipping the Business ModelStratechery
   Aug 18

1. Money · ExtendsNetflix to Sell Streaming Services?, Streamers as Aggregators, Revisiting RokuStratechery
   Aug 26
2. Adoption · ExtendsEvery streaming company suddenly wants to become a marketplaceSubstack
   Aug 25
3. Adoption · ExtendsNetflix, YouTube and Amazon Want You to Watch Everything From One App: TheirsThe New York Times
   Aug 24

1. Adoption · ExtendsBusinesses in China are experimenting with ways to package and market AI tokens to ordinary consumers, including as credit card rewards and telecom plan bundles (Kinling Lo/Rest of World)Rest of World
   Sep 6
2. Adoption · ExtendsChinese banks and carriers have turned AI tokens into rewards, monthly plans and collateralThenextweb
   Sep 6

1. Attention · ConfirmsAgentic Commerce Demands a Full Consumer Experience, Not Just a Smarter CheckoutBeet
   Sep 8

1. Adoption · ExtendsOpenAI's new sponsored agents are happy to chat about selling you thingsThe Register
   Sep 17

1. Attention · ExtendsEMARKETER’s Sarah Marzano: Commerce Media will Drive One-In-Four-Digital Ad DollarsBeet
   Sep 22
2. Adoption · ExtendsCommerce Media Moves Beyond the Checkout Aisle in Omnichannel PushBeet
   Sep 22

1. Adoption · ExtendsConversational Commerce Moves Closer To Mainstream RealityForrester
   Oct 3

1. Adoption · ExtendsDelta Air Lines Is Building Out Its Own Media NetworkFinancial Times
   Oct 6
2. Pushback · ExtendsO23: Turning Uber’s Customer Data into a New Product FeatureSubstack
   Oct 6

No stories were filed on this trend that week.

1. Build-out · ExtendsTrends from Money20/20 2026: The rise of “hidden” financial services Stripe
   Oct 22

No stories were filed on this trend that week.

1. Adoption · ExtendsTikTok Shop’s standalone app could turn casual browsers into repeat buyers November 5Emarketer
   Nov 7
2. Adoption · ConfirmsZillow's mortgage gains show banks the value of reaching borrowers earlier November 6Emarketer
   Nov 7
3. Adoption · ExtendsJust Eat builds a commerce media network around AI and purchase intent November 5Emarketer
   Nov 6
4. Money · ConfirmsWhat DoorDash’s Instacart acquisition says about the modern delivery platform pitchDigiday
   Nov 5
5. Money · Extends‘Eventually I won’t have a choice’: Car subscriptions for remote start and extra horsepower pile on top of a record $787 average paymentFortune
   Nov 5