Source: UX Collective
The article argues that AI-generated design isn't recognizable because it fails—it's recognizable because it succeeds too well, producing interfaces that hit every conventional best practice without friction or personality. This poses a real problem for brand differentiation and user delight: if AI design becomes the baseline competent option, companies lose the ability to signal values or taste through interface choices, making all products feel equivalently adequate. Fluency without conviction creates a kind of design uncanny valley—technically correct but emotionally inert.