Source: WIRED
Coyotec fills a genuine gap in Spanish-language media by offering practical legal advice and cultural authenticity that commercial broadcasters avoid—swearing, immigrant advocacy, direct ICE defense tactics—because advertisers won't touch it. Algorithmic content can monetize underserved audiences through sponsorships that align with audience values rather than mainstream brands, creating a viable alternative to the ad-dependent model that forces compromise. The competitive threat is to commercial broadcasters who've ceded this audience segment entirely, not to Spanish-language radio generally.