// ai adoption in marketing

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Jul 15

CMOs Are Asking The Wrong Question About AI

The instinct to restructure teams around AI capabilities misses the actual strategic work: CMOs should first define what marketing outcomes they want to achieve, then determine which roles (human or AI-driven) enable those outcomes. Forrester identifies a real execution trap—organizations rushing to hire "AI specialists" or eliminate "redundant" roles before clarifying whether their marketing engine is actually broken or just poorly calibrated.

theme-brand marketing strategy organizational change ai adoption in marketing

Jun 23

CMOs Must Rebuild Marketing Operations For AI Accountability

Source: Featured Blogs - Forrester

Forrester reports that CMOs are now accountable for AI-driven revenue outcomes rather than campaign metrics, forcing marketing departments and agencies to restructure. Teams need new skills, different vendors, and workflows that monitor AI model performance alongside creative and media buying. Legacy agency models built on human creative labor face pressure; in-house capability-building and vendors offering integrated predictive workflows gain ground.