Cloudflare's default block of Googlebot reshapes publisher leverage against Google
Source: Waxy
Cloudflare's decision to block Googlebot by default (rather than requiring publishers to opt-in) shifts bargaining power: friction moves from "do nothing and get scraped" to "do nothing and disappear from Google." Publishers now have cover to restrict AI training data without individually negotiating with Google or risking search visibility penalties, since the default posture is technical rather than editorial. This matters because it short-circuits Google's historical ability to make opting-out costly; even publishers who value search traffic can now cite infrastructure-level policy rather than making a principled stand alone.