X Acknowledges Rampant Video Theft Among Top Creators
Source: The Verge
X's admission that its most-followed accounts are systematically reposting stolen content reveals a core problem with the platform's creator economy: there's currently no friction or penalty for theft, making viral farming more profitable than original production. The announcement of new video tools treats a symptom rather than the disease—better compression or editing features won't solve the incentive misalignment that rewards theft over creation. X is struggling to build a sustainable creator base while TikTok, Instagram Reels, and YouTube aggressively invest in original content rewards and protection.