AI rewrote buyer behavior in 18 months; business planning still on annual cycles
Source: Search Engine Journal
AI-powered search, recommendation, and comparison tools have compressed how consumers research and decide—collapsing what once took weeks into hours—but most companies still operate on yearly planning horizons that guarantee they're always chasing yesterday's customer. Inventory, messaging, pricing, and product roadmaps are built for buyers who no longer exist, creating friction that agile competitors are already exploiting. The window for catching up narrows with each quarter.