Partner ecosystems face forced reckoning on AI-driven go-to-market
Source: Featured Blogs - Forrester
B2B companies have been optimizing internal AI productivity while their partner networks—resellers, agencies, integrators—fall further behind in GTM capability. This gap threatens deal velocity and customer experience. Vendors who don't operationalize partner AI enablement will watch deals flow to platforms offering integrated intelligence to the entire ecosystem. Traditional margin structures and training models collapse when a partner can't match the speed and precision of an AI-augmented competitor.