Annual Performance Reviews Are Becoming Obsolete
Source: Seth's Blog
Seth Godin argues that the formal annual review—a legacy holdover from factory-floor management—is dying because it conflicts with how modern knowledge work functions: continuous feedback loops rather than once-yearly judgments. Companies are moving away from command-and-control HR toward real-time coaching models, which changes how they recruit, retain, and develop talent. The annual review also exposes the absurdity of compressing a year of complex performance into a single anxiety-inducing conversation. For brands and growth teams, this means the employees you want to hire increasingly expect fluid feedback and skill-building embedded in their work, not a theater of evaluation.