AI is reshaping what "high-performance teams" actually means
Source: Ravi Mehta
The productivity multiplier from generalist AI tools isn't creating superhuman individuals—it's flattening the skill distribution within teams. The competitive advantage has shifted from hiring rare 10x talent to building systems where average performers can operate at that level. Teams skeptical about AI adoption six months ago now treat it as table stakes. For brand and growth functions, the question is no longer whether to use AI, but whether your org structure and hiring strategy still fit a world where capability is increasingly algorithmic rather than biographical.