Meta makes AI assistance mandatory on Threads
Source: The Verge
Meta is forcing engagement with its AI through Threads by preventing users from blocking the Meta AI account, embedding algorithmic assistance into the social graph rather than keeping it optional or siloed. This move mirrors how platforms monetize captive audiences—by making AI responses visible in feeds and conversations, Meta increases data collection on user queries and interaction patterns while normalizing AI as a default social layer rather than a choice. For creators and users, the inability to opt out signals Meta's bet that AI-assisted conversations will become the primary social mechanic, whether that improves the experience or simply locks users into a more profitable engagement loop.